I think Ed is slightly overreacting. When DG was gone from mtgnews.com, people called DG "a slow moron", accussed him of "looking at porn the whole time", and claimed "this site is a peice of $#*+". And that was just from half a page out of the 38 pages of complaints with similar attitudes.
My point is that people will complain no matter what. And you can do one of three things about it - ignore it, like DG does, send a complaint to (or block) the ISP (or IP address), as is (or would be if it could be) practiced on the rec.games.trading-cards.magic.* hiercharcy on usenet, or let it win.
If profit is the only reason you run this site, then maybe you should have more ads? mtgnews.com seems to have adopted a similar strategy.
In any case, I personally, like the new layout. It may take some time to get used to, but it isn't bad, and I think that once Hetemti gets used to it, he will like it just as much, if not more, than he liked the other one. In a way, it is flattery - he cared enough about the last layout to defend it, at all costs, I guess...